Setting the Sales Price

Before we set the sales price of your house, I'll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market and about houses that were on the market but never sold.

Next, I'll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.

Market conditions will play a role in setting the sales price of your house. I'll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer's or seller's market.

I'll then recommend a price at which to list your house to meet your goals in the local market.

If damage occurs on the way from the retailer to your site, the transporter is usually held responsible. Therefore, make sure you check for damage before the home leaves the sales center and again when your home arrives at the site. If you find any damage, report it to the transporter immediately.

Getting Your House Ready to Sell

• Disconnect Your Emotions
• Make Your House "Anonymous"
• The First Step - Removing Clutter
• The Most Important Room in the House
• The Rest of the House
• Fixing Up the House Interior
• Cost of Repairs
• Plumbing & Fixtures
• Ceiling, Walls & Painting
• Carpets & Flooring
• Windows & Doors
• A "Sensitive" Topic
• Fixing Up Outside the House
• Landscaping
• Is Painting Required?
• The Front Entryway

Want to Start Off With a High Sales Price?

• When You Meet With Agents
• A Sales Practice Called "Buying a Listing"
• What Happens Behind the Scenes
• Dropping Your Price -- Too Late
• Realtors Talk to One Another About Your Agent

Types of Listing Contracts

• Open Listings
• One-time Show
• Exclusive Agency Listings
• Exclusive Right to Sell

Details of a Listing Contract

• Price and Terms of Sale
• Real Estate Commission
• Multiple Listing Service
• Agency and Salesperson Responsibilities
• The Lockbox
• Resolving Disputes with Your Agent

Listing Commissions and Related Issues

• About Commissions
• Some Commission-Related Questions
• How and When the Commission is Earned

The Listing Agent & Basic Marketing

• The "Real" Role of a Listing Agent
• The "For Sale" Sign
• Flyers and the Brochure Box

The Listing Agent - Marketing Your House to Other Agents

• The Multiple Listing Service
• Office Preview
• Broker Preview
• Sending Flyers to Agents
• Marketing Sessions

The Listing Agent - Marketing Your House to Homebuyers

• The Purpose of Advertising in General
• Real Estate Office Advertising
• Individual Agent Advertising
• Open Houses

Showing Your House to Home Buyers

• Convenience & Availability
• Why You Should Not be Home
• Lighting
• Fragrances
• Pet Control
• The Kitchen Trash
• Tidiness Counts

Click here to see the Q&A Page

Step-by-Step Home Selling

• Listing Commissions and Issues
• The Listing Agent & Marketing Your Home
• Listing Agent - Marketing to Other Agents
• Listing Agent - Marketing to Homebuyers

Home Selling Hints & Insights

• What the Heck Is a Short Sale?
• Should You Try to Sell by Owner?
• The Earnest Money Deposit
• Flowers Add Immediate Impact
• What is the Multiple Listing Service?
• Comparable sales and your home's value
• Preventing Lawsuits - Homeowners Warranty
• When Market Value Outpaces Appraised Value
• Negotiating Contingencies in Real Estate Contracts
• What Goes With the Property When You Sell or Buy?
• An appraisal to determine your home's market value?
• How the Lockbox Helps Buyers and Sellers
• If You Think You Need a Bridge Loan
• The Basics on Toxic Black Mold

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