Before you consider selling your house yourself, ask yourself if you are going to have the time needed to sell your house - even if you just cover the basics.

The Basics

• Complete an extensive research of local market conditions, including:
  • the listing and selling price of all houses in your area for the last six months,
  • the listing price of houses currently on the market, and
  • the listing prices of houses that were on the market but did not sell.
    Tips: Begin your research on the Internet. Follow-up by visiting the county tax records office to determine the selling prices of houses.

• Put together a marketing plan.
  • How will you market your house to real estate agents? Most buyers use a real estate agent, so marketing to real estate agents is essential. At a minimum, you'll want to send a letter and sales flyer to all real estate agents within a 30 mile radius.
  • How much money can you afford to devote to advertising? Call the local newspapers to determine how much it will cost for advertisements. You'll want to run daily and Sunday ads in the newspapers.
  • Who will create your sales flyers? Buyers expect fact sheets to take with them when they drive-by or tour a house for sale.
  • Where will you place signage? In addition to your front yard, is there areas leading in to your neighborhood where signage would be appropriate?
  • How will potential buyers find information about your house on the Internet? You'll want potential buyers who begin their house shopping on the Internet to find your house. Be sure to build a website to help sell your house.
  • Who will take inquiry calls and schedule appointments? You'll want someone to be available to answer inquiry calls and schedule appointments. Be sure to schedule showings as quickly as possible - even the same day.
    Tips: Ask newspapers for a discounted advertising rate for multiple placements. Be sure to check with local officials to determine if there are any restrictions on where you place signs.
    " Pre-qualify buyers before showing your house.

• Confirm that the potential buyer has pre-qualified for a mortgage loan.
  • If the buyer is buying with cash, confirm that they have the necessary resources.
  • If the purchase is contingent on the buyer selling their own house, confirm that the buyer's house is on the market. (You may also want to determine how long the buyer's house has been on the market.)

• Negotiations, Contracts and Closings
• Are you prepared to negotiate the contract?
• Do you know what the legal responsibilities of the seller are in your area?
• Who will write the contract? Will you need to hire an attorney? If so, what will be the attorney's fees?
  Tips: In addition to the sales contract, you'll need to complete a Seller's Disclosure and a Lead Based Paint Disclosure.

Manufacturers must provide instructions for proper home installation. Usually, the retailer will install your home or use a contractor. Typically, the price of your home includes installation. You should get a written explanation of the installation services from your retailer.

Getting Your House Ready to Sell

• Disconnect Your Emotions
• Make Your House "Anonymous"
• The First Step - Removing Clutter
• The Most Important Room in the House
• The Rest of the House
• Fixing Up the House Interior
• Cost of Repairs
• Plumbing & Fixtures
• Ceiling, Walls & Painting
• Carpets & Flooring
• Windows & Doors
• A "Sensitive" Topic
• Fixing Up Outside the House
• Landscaping
• Is Painting Required?
• The Front Entryway

Want to Start Off With a High Sales Price?

• When You Meet With Agents
• A Sales Practice Called "Buying a Listing"
• What Happens Behind the Scenes
• Dropping Your Price -- Too Late
• Realtors Talk to One Another About Your Agent

Types of Listing Contracts

• Open Listings
• One-time Show
• Exclusive Agency Listings
• Exclusive Right to Sell

Details of a Listing Contract

• Price and Terms of Sale
• Real Estate Commission
• Multiple Listing Service
• Agency and Salesperson Responsibilities
• The Lockbox
• Resolving Disputes with Your Agent

Listing Commissions and Related Issues

• About Commissions
• Some Commission-Related Questions
• How and When the Commission is Earned

The Listing Agent & Basic Marketing

• The "Real" Role of a Listing Agent
• The "For Sale" Sign
• Flyers and the Brochure Box

The Listing Agent - Marketing Your House to Other Agents

• The Multiple Listing Service
• Office Preview
• Broker Preview
• Sending Flyers to Agents
• Marketing Sessions

The Listing Agent - Marketing Your House to Homebuyers

• The Purpose of Advertising in General
• Real Estate Office Advertising
• Individual Agent Advertising
• Open Houses

Showing Your House to Home Buyers

• Convenience & Availability
• Why You Should Not be Home
• Lighting
• Fragrances
• Pet Control
• The Kitchen Trash
• Tidiness Counts

Click here to see the Q&A Page

Step-by-Step Home Selling

• Listing Commissions and Issues
• The Listing Agent & Marketing Your Home
• Listing Agent - Marketing to Other Agents
• Listing Agent - Marketing to Homebuyers

Home Selling Hints & Insights

• What the Heck Is a Short Sale?
• Should You Try to Sell by Owner?
• The Earnest Money Deposit
• Flowers Add Immediate Impact
• What is the Multiple Listing Service?
• Comparable sales and your home's value
• Preventing Lawsuits - Homeowners Warranty
• When Market Value Outpaces Appraised Value
• Negotiating Contingencies in Real Estate Contracts
• What Goes With the Property When You Sell or Buy?
• An appraisal to determine your home's market value?
• How the Lockbox Helps Buyers and Sellers
• If You Think You Need a Bridge Loan
• The Basics on Toxic Black Mold

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